Blog Post 10 - Brand Identity

The term "brand identity" refers to the personality or feel a certain product might have because of the company it belongs to. One store I typically shop at for clothes is Kohl's. To me, Kohl's brand identity is good deals and a store for families. I know this because I am always able to walk out with clothes that I got a good deal on. I see families shopping for clothes there extremely often. A store I avoid is Hot Topic. To me, the brand identity for Hot Topic is focused on teens and pop culture. I know this because the few times I have been there prove these two things: mainly teens shop there and all of the clothing sports pop culture references. These two stores are very different and have obvious brand identities to me.