Blog Post 12 - Empowerment Ads
This ad is clearly empowering women through the usage of females as the image for Brawny instead of a male. Typically, Brawny advertises with a white man but this ad has multiple women of different races. Each of the woman have a confident look and are posed to look strong. This ad uses the stick figure woman with a dress and changes it to a woman with a superhero outfit. This is empowering women because some women don't feel the standard dress woman is relatable. Now when women enter the bathroom they can instead see it as entering the "superhero bathroom."